I was brought on as Creative Director for Tostitos Canada’s first brand activation since its rebrand led by Vocabulary. The rebrand aimed to move Tostitos away from its primary association with Tex-Mex cuisine, and instead position it as a blank canvas for global flavors.
Meet the Tasting Window. Inspired by the wine windows of Florence, we invited Canadians to ring the bell and sample three delicious bites crafted by Chef Lee.
I led design for the Tasting Window, overseeing and designing the tasting window facades, all on-site elements like plates, menus, OOH, paid and organic social content, PR events and food photography.
Campaign Wins
54,000 bites served = 150% above target
68M earned PR impressions = 700% above KPI
$54,000 donated = 151,000 meals for Canadians in need
Meet the Tasting Window. Inspired by the wine windows of Florence, we invited Canadians to ring the bell and sample three delicious bites crafted by Chef Lee.
I led design for the Tasting Window, overseeing and designing the tasting window facades, all on-site elements like plates, menus, OOH, paid and organic social content, PR events and food photography.
Campaign Wins
54,000 bites served = 150% above target
68M earned PR impressions = 700% above KPI
$54,000 donated = 151,000 meals for Canadians in need
Created at Vocabulary
ECD: Pete Baston
Creative Director, Art: Margaux Le Pierrès
Creative Director, Copy: Becky Nissel
Animation: Young Woo
Group Account Director: Taylor Johnston
Video Editor: Logan Hursh
Photography: Jodi Pudge
Food Stylist: Matthew Kimura
ECD: Pete Baston
Creative Director, Art: Margaux Le Pierrès
Creative Director, Copy: Becky Nissel
Animation: Young Woo
Group Account Director: Taylor Johnston
Video Editor: Logan Hursh
Photography: Jodi Pudge
Food Stylist: Matthew Kimura