About a year ago, I had the privilege of working on Kickstarter’s new homepage. With major stakeholders at Kickstarter, and branding studio Order, I helped define a content strategy that would transform Kickstarter’s homepage into an editorial experience — repositioning the start-up not only as a crowd-source funding platform, but as an institution recognized in faciliating hundreds of successful art projects.
With a flexible content strategy in place - easily maintained by their content team - I translated the new Kickstarter brand into UI/UX/a visual system that could be applied across their product.
/Created at Fictive Kin
/Branding by Order
/Created at Fictive Kin
/Branding by Order