![](https://freight.cargo.site/t/original/i/8a28a95396063766fcd0a239ce7fb307614af1462509d42f47098d1c0ceca605/HomepageLongerlight.gif)
![](https://freight.cargo.site/t/original/i/e49be545f9f8acad523e2199aa5c2464cffc6f1a51ec1d39dde7d5915998c603/HomepageBannerGreen.gif)
![](https://freight.cargo.site/t/original/i/111a695a8f94e5714148d478fc7da1862029b4de75c872e125667831c96cc009/Iphone2.jpg)
![](https://freight.cargo.site/t/original/i/f2139ee94516289bb89601027c263135fac8f1728253787a1692d3a305d39df3/Homepage2.jpg)
![](https://freight.cargo.site/t/original/i/76aa18cba57f727d7ec34a58aec16ead075e6dbfce79b1f0063267b832d4bc7d/NewsGif.gif)
![](https://freight.cargo.site/t/original/i/e4153722f3ee968ce0534c24eb7d81ff2ecbd60915b4b7bc566dc0886e3cde09/HamishJesse.jpg)
![](https://freight.cargo.site/t/original/i/3326fc8c892361fe04e22e06802b68f477274922e5656fa2039a9fee7a4da4ab/IpadArticles.jpg)
![](https://freight.cargo.site/t/original/i/105901bca410d392edb7283c27b985bbcd2b692eb1b5b3e51cf1fd6e53c1444c/ArticlesSection.jpg)
![](https://freight.cargo.site/t/original/i/af9d01c3ff93f114695ae4d18624a9ce29898ea6e1ae554ecf03f3bf8b011655/IpadsLeaderBoard.jpg)
About a year ago, I had the privilege of working on Kickstarter’s new homepage. With major stakeholders at Kickstarter, and branding studio Order, I helped define a content strategy that would transform Kickstarter’s homepage into an editorial experience — repositioning the start-up not only as a crowd-source funding platform, but as an institution recognized in faciliating hundreds of successful art projects.
With a flexible content strategy in place - easily maintained by their content team - I translated the new Kickstarter brand into UI/UX/a visual system that could be applied across their product.
/Created at Fictive Kin
/Branding by Order
/Created at Fictive Kin
/Branding by Order