Kaelen is a womens clothing line based out of New York City. The Kaelen collections explore the dichotomies of masculine and feminine, classic and contemporary, with an emphasis on subtle detail and textile.
While working at Paradise, I created two brand books for Kaelen: a small brand book that acted as a give away and a second more substantial book that was meant for the board of the CFDA.
We complimented her season campaign photography with macro shots of fabric and detail, and found small moments to introduce her underlying somewhat cheeky brand voice.
/Created at Studio Paradise /Documention at Studio Paradise