Clover Letter is a daily newsletter for Gen-z girls. It delivers real news in a super digestible way and short stories & articles written by the clover community girls. The newsletter stays clear from click-bait media that is typically targeted to young girls — because, come on, let’s give this generation of young women more credit. They deserve more.
My main goal was to create something that felt relevant and just as unique as Gen-Z girls, moving away from clichés and trends like millenial pink. We knew the logo couldn’t be too precious but rather versatile, easy to use and something you could slap on anything . I introduced colors and color combinations that were gender neutral, and fresh — and a bunch of motifs, including collages, hand drawn lines and gradients that helped them solve various design problems.