Abbott is a direct to consumer men’s fragrance brand, created out of the frustration of paying inflated prices of cologne due to advertising.
While working at Paradise, I led the web-design of this project —tackling the novel problem: how do you sell a direct-to-consumer scent? How do you convey a smell digitally?
/ Created at Studio Paradise
/ Branding, package design & art direction by Studio Paradise
/ Photography: Stephen Kent Johnson

All work copyright Margaux Le Pierrès